ACCA · Question 04 · Syllabus A: The business organisation and its external environment
In the context of Porter's Five Forces, which of the following scenarios best illustrates a high 'Threat of Substitutes' for a commercial airline operating short-haul domestic flights?
Answer options:
A rival airline launches a massive price-cutting campaign on the same routes.
The government completes a new high-speed rail network connecting major domestic cities.
A new startup airline enters the market with heavily discounted fares.
The sole supplier of aviation fuel significantly increases its prices.
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