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    PracticeACCAACCA BT — Business & Technology Practice Exam 1Question 04
    Medium2 marksMultiple Choice
    Syllabus A: The business organisation and its external environmentSection ASyllabus APorter's Five Forces

    ACCA · Question 04 · Syllabus A: The business organisation and its external environment

    In the context of Porter's Five Forces, which of the following scenarios best illustrates a high 'Threat of Substitutes' for a commercial airline operating short-haul domestic flights?

    Answer options:

    A.

    A rival airline launches a massive price-cutting campaign on the same routes.

    B.

    The government completes a new high-speed rail network connecting major domestic cities.

    C.

    A new startup airline enters the market with heavily discounted fares.

    D.

    The sole supplier of aviation fuel significantly increases its prices.

    How to approach this question

    Differentiate between a direct competitor (same industry) and a substitute (different industry/product fulfilling the same need).

    Full Answer

    B.The government completes a new high-speed rail network connecting major domestic cities.✓ Correct
    In Porter's Five Forces, a substitute is an alternative product or service from outside the industry. High-speed rail is a substitute for short-haul flights, whereas another airline is a direct competitor.

    Common mistakes

    Confusing 'Threat of Substitutes' with 'Competitive Rivalry' (another airline).
    Question 03All questionsQuestion 05

    Practice the full ACCA BT — Business & Technology Practice Exam 1

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