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    PracticeACCAACCA BT — Business & Technology Practice Exam 4Question 14
    Medium2 marksMultiple Choice
    Syllabus C: Business functions, regulation and technologySyllabus CBig DataTechnology

    ACCA · Question 14 · Syllabus C: Business functions, regulation and technology

    Section A

    CropData, an agricultural technology firm, collects terabytes of unstructured data daily from satellite imagery, soil sensors, and global weather patterns. They use machine learning algorithms to analyze this massive dataset to forecast crop yields months in advance. Which of the 'Vs' of Big Data is most directly addressed by using machine learning to make sense of this unstructured data?

    Answer options:

    A.

    Volume

    B.

    Velocity

    C.

    Variety

    D.

    Value

    How to approach this question

    Focus on the end goal described: 'analyze this massive dataset to forecast crop yields'. Forecasting provides actionable business insight, which represents the 'Value' of Big Data.

    Full Answer

    D.Value✓ Correct
    While Volume (terabytes), Velocity (daily), and Variety (satellite, sensors, weather) are all present in the scenario, the act of using algorithms to *make sense* of it and generate actionable forecasts represents 'Value'. Value is the process of extracting useful business intelligence from the raw data.

    Common mistakes

    Choosing 'Variety' because unstructured data is mentioned. However, the question specifically asks what is addressed by *using machine learning to make sense of it* (extracting the forecast).
    Question 13All questionsQuestion 15

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