Question 1

Oceanic Freight, a legacy shipping company, is transitioning to automated port logistics. The CEO holds a town hall meeting to share alarming financial data showing that if they do not automate, the company will be bankrupt within two years. According to Lewin's Change Management model, which stage is the CEO initiating?

Accepted Answer

Identify the purpose of the CEO's action: creating a sense of urgency and breaking down resistance to the upcoming change. This aligns with the first step of Lewin's model.

Question 2

What mistakes do candidates make on this ACCA question?

Accepted Answer

Selecting 'Changing' because a transition is mentioned. The specific action (the town hall meeting) is preparation, not the change itself.

How to approach this question

Full Answer

Common mistakes

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