Medium2 marksMultiple Choice
Information, technologies and systemsSyllabus ABig DataInformation Systems

ACCA · Question 01 · Information, technologies and systems

Section A

AgriData is a modern agricultural cooperative that uses drone imagery and soil sensors to optimize crop yields. The management accountant wants to use this Big Data to predict future fertilizer costs based on micro-climate forecasts.

Which of the following characteristics of Big Data is the management accountant primarily leveraging for this specific predictive task?

Answer options:

A.

Volume, as the sheer amount of data guarantees accurate predictions.

B.

Variety, as they are combining unstructured image data with structured sensor and weather data.

C.

Veracity, because agricultural data is inherently unreliable and requires cleansing.

D.

Value, because the ultimate goal is to increase the cooperative's profitability.

How to approach this question

Recall the 'V's of Big Data. Combining different formats of data (images, sensor data, weather forecasts) represents 'Variety'.

Full Answer

B.Variety, as they are combining unstructured image data with structured sensor and weather data.✓ Correct
Big Data is often described by the 'V's. Variety refers to the different forms data can take, such as structured (sensor data) and unstructured (drone images). Combining these diverse datasets allows for more sophisticated predictive analytics.

Common mistakes

Students often select 'Volume' simply because Big Data implies large amounts of data, missing the specific context of combining different data types.

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