Medium2 marksMultiple Choice
Performance measurement and controlPerformance MeasurementROIDivisional Performance

ACCA · Question 14 · Performance measurement and control

Section A

Horizon Hotels evaluates its regional managers using Return on Investment (ROI). The Northern region currently has an ROI of 18%. The manager is considering a new project that requires an investment of $500,000 and will generate an annual controllable profit of $80,000. The company's cost of capital is 12%.

How will the project affect the manager's ROI, and will they accept it if evaluated solely on ROI?

Answer options:

A.

Project ROI is 16%; Manager will accept it because it exceeds the cost of capital.

B.

Project ROI is 16%; Manager will reject it because it lowers their current ROI of 18%.

C.

Project ROI is 20%; Manager will accept it because it increases their current ROI.

D.

Project ROI is 12%; Manager will be indifferent.

How to approach this question

1. Calculate the ROI of the new project (Profit / Investment). 2. Compare it to the current ROI. 3. Determine the manager's behavior based on ROI evaluation.

Full Answer

B.Project ROI is 16%; Manager will reject it because it lowers their current ROI of 18%.✓ Correct
Project ROI = $80,000 / $500,000 = 16%. The manager's current ROI is 18%. Adding a project with a 16% ROI will decrease the division's overall average ROI. Therefore, a manager evaluated strictly on ROI will reject the project, even though it earns more than the company's cost of capital (12%). This is a classic example of dysfunctional behavior caused by ROI.

Common mistakes

Assuming the manager will accept it just because it beats the 12% cost of capital. That is true for Residual Income (RI), not ROI.

Practice the full ACCA PM — Performance Management Practice Exam 3

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