ExpertEasy1 markMultiple Choice
AQA GCSE · Question 01.1 · Marketing
Which of the following is a method of secondary market research?
Which of the following is a method of secondary market research?
Answer options:
A.
Focus group
B.
Internet research
C.
Interview
D.
Questionnaire
How to approach this question
Read the question carefully to identify the key term: "secondary market research". Recall the definitions of primary and secondary research. Primary research is collecting new data (e.g., surveys, interviews). Secondary research is using existing data (e.g., reports, articles, internet data). Evaluate each option against the definition of secondary research.
Full Answer
B.Internet research✓ Correct
The correct answer is B. Internet research is a form of secondary research because it involves gathering data that has already been collected and published by others. Focus groups, interviews, and questionnaires are all methods of primary research, where new data is collected directly from sources.
Secondary market research (or desk research) involves using information that has already been gathered and published by others. This includes data from government reports, market research firms, company accounts, and information available on the internet. Primary research (or field research) involves collecting new, first-hand data for a specific purpose. Methods include surveys, interviews, focus groups, and observation. Internet research fits the definition of secondary research as it relies on existing online sources.
Common mistakes
✗ Confusing primary and secondary research. Focus groups, interviews, and questionnaires are all primary research methods.
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