Discuss two ways in which a UK politician could use social media to improve engagement with voters. Provide specific examples in your answer.

One way a UK politician could use social media is to communicate their work and views directly to voters, bypassing the traditional media. For example, an MP could use Twitter or Instagram to post short videos explaining a new law or their stance on a local issue. This makes them seem more accessible and allows them to control their own message, improving engagement by providing regular, direct updates. A second way is to use social media for direct interaction and feedback. A politician could host a live Q&A session on Facebook or Instagram, allowing constituents to ask them questions in real-time. They could also run polls on their Instagram stories to gauge public opinion on a local topic, such as a new playground. This improves engagement by making voters feel that their opinions are being heard and that they have a direct line of communication with their representative.