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Sociological Research MethodsResearch MethodsQuestionnairesPractical Issues

AQA GCSE · Question 09 · Sociological Research Methods

Identify one practical issue you would need to consider when using postal questionnaires to investigate role relationships within the family and explain how you would deal with this issue in your investigation.

How to approach this question

This is a two-part question. First, identify a practical problem with postal questionnaires (e.g., low response rate, questions might be misunderstood, don't know who filled it in). This is the 'issue'. Second, suggest a realistic solution to this problem. This is 'how you would deal with this issue'. Make sure your solution directly addresses the problem you identified.

Full Answer

Postal questionnaires are a quantitative research method with several practical issues. The most significant is often a low response rate, as recipients may discard them. This can make the final sample unrepresentative of the target population. Another issue is that questions must be clear and simple, as the researcher is not present to explain them. There is also the problem of not knowing who in the household actually completed the questionnaire, which is particularly relevant when investigating role relationships. Sociologists use strategies like incentives, follow-up letters, and carefully designed, easy-to-return forms to mitigate these problems.

Common mistakes

Students sometimes identify an ethical issue (like confidentiality) instead of a practical one. The question specifically asks for a 'practical issue'. Another mistake is suggesting an unrealistic solution.

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