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Data Collection and Sampling MethodsFoundationsamplingbiasevaluation

AQA GCSE · Question 17.7 · Data Collection and Sampling Methods

What is not so good about Tom finding opinions in this way?

How to approach this question

Think about the main disadvantage of opportunity sampling. Does a sample of people at one specific place at one specific time accurately reflect the opinions of *everyone*? Consider who might be over-represented or under-represented in this sample.

Full Answer

The sample is likely to be biased and not representative of the whole population. For example, people at a train station on a Saturday afternoon may be mainly shoppers or tourists, and their opinions may differ from those of commuters or local residents surveyed at other times.
The main disadvantage of opportunity/convenience sampling is that the sample is **unlikely to be representative** of the target population, and is therefore likely to be **biased**. For example: - **Location bias:** People at Manchester Piccadilly station do not represent the views of people in other cities or rural areas. - **Time bias:** Surveying on a Saturday afternoon means Tom is more likely to sample shoppers and people on leisure trips. He will miss weekday commuters, who might have very different opinions on a new train line. Because the sample is not representative, the findings cannot be reliably generalised to the wider population.

Common mistakes

✗ Giving an advantage instead of a disadvantage.\n✗ A vague answer like "it's not accurate" without explaining *why* (i.e., because it is biased/not representative).

Practice the full AQA GCSE Statistics Foundation Tier Paper 2

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