In a SWOT analysis, which of the following is considered an 'Opportunity'?

Answer options:

Proprietary technology owned by the company.

A competitor exiting the market.

High employee turnover.

New regulations increasing compliance costs.

How to approach this question

SWOT: Strengths/Weaknesses are Internal. Opportunities/Threats are External. Positive External = Opportunity.

Full Answer

B.A competitor exiting the market.✓ Correct

Opportunities are external factors that the entity can exploit to its advantage. A competitor exiting the market is an external event that opens up market share.

Common mistakes

Confusing Internal Strengths with External Opportunities.

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