Question 1

A fast-fashion retailer launches a massive marketing campaign highlighting a new 'Eco-Tee' made from recycled materials. However, an investigative journalist reveals that 98% of the company's products are still manufactured in highly polluting factories using non-renewable energy. What term best describes the company's marketing campaign?

Accepted Answer

Identify the term used when a company pretends to be environmentally friendly for PR purposes while hiding bad practices.

Question 2

What mistakes do candidates make on this ACCA question?

Accepted Answer

Selecting CSR. While the campaign *claims* to be CSR, the reality of the situation makes it Greenwashing.

How to approach this question

Full Answer

Common mistakes

Practice the full ACCA BT — Business & Technology Practice Exam 1

More questions from this exam