ExpertEasy2 marksMultiple Choice
Syllabus B: Organisational structure, culture, governance and sustainabilitySection ASyllabus BSustainabilityEthics
ACCA · Question 09 · Syllabus B: Organisational structure, culture, governance and sustainability
A fast-fashion retailer launches a massive marketing campaign highlighting a new 'Eco-Tee' made from recycled materials. However, an investigative journalist reveals that 98% of the company's products are still manufactured in highly polluting factories using non-renewable energy. What term best describes the company's marketing campaign?
A fast-fashion retailer launches a massive marketing campaign highlighting a new 'Eco-Tee' made from recycled materials. However, an investigative journalist reveals that 98% of the company's products are still manufactured in highly polluting factories using non-renewable energy. What term best describes the company's marketing campaign?
Answer options:
A.
Corporate Social Responsibility (CSR)
B.
Greenwashing
C.
Sustainable development
D.
Environmental auditing
How to approach this question
Identify the term used when a company pretends to be environmentally friendly for PR purposes while hiding bad practices.
Full Answer
B.Greenwashing✓ Correct
Greenwashing occurs when an organization spends more time and money marketing itself as environmentally friendly than on actually minimizing its environmental impact. It is a deceptive PR tactic.
Common mistakes
Selecting CSR. While the campaign *claims* to be CSR, the reality of the situation makes it Greenwashing.
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