ExpertEasy2 marksMultiple Choice
ACCA · Question 13 · Syllabus C: Business functions, regulation and technology
A fintech startup uses Big Data to assess credit risk. Their algorithm analyzes not just financial history, but also social media activity, smartphone geolocation data, and browsing habits. Which of the '4 Vs' of Big Data does this diverse range of data sources primarily represent?
A fintech startup uses Big Data to assess credit risk. Their algorithm analyzes not just financial history, but also social media activity, smartphone geolocation data, and browsing habits. Which of the '4 Vs' of Big Data does this diverse range of data sources primarily represent?
Answer options:
A.
Volume
B.
Velocity
C.
Variety
D.
Veracity
How to approach this question
Match the description of 'diverse range of data sources' to the correct 'V'.
Full Answer
C.Variety✓ Correct
In Big Data, 'Variety' refers to the multitude of data types and sources. Traditional data was structured (databases), but Big Data includes unstructured data like text, video, audio, and sensor data.
Common mistakes
Choosing Volume because Big Data implies a lot of data. The question specifically highlights the *diverse range* of sources.
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