A fintech startup uses Big Data to assess credit risk. Their algorithm analyzes not just financial history, but also social media activity, smartphone geolocation data, and browsing habits. Which of the '4 Vs' of Big Data does this diverse range of data sources primarily represent?

Answer options:

Volume

Velocity

Variety

Veracity

How to approach this question

Match the description of 'diverse range of data sources' to the correct 'V'.

Full Answer

C.Variety✓ Correct

In Big Data, 'Variety' refers to the multitude of data types and sources. Traditional data was structured (databases), but Big Data includes unstructured data like text, video, audio, and sensor data.

Common mistakes

Choosing Volume because Big Data implies a lot of data. The question specifically highlights the *diverse range* of sources.

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