ExpertACCA · Question 09 · Syllabus B: Organisational structure, culture, governance and sustainability
Section A
TrendFast, a global fast-fashion retailer, recently launched a 'Conscious Collection' made from 10% recycled materials. However, they simultaneously increased production of their highly polluting core lines by 30%. Environmental groups have accused TrendFast of 'greenwashing'. What does greenwashing refer to in the context of Corporate Social Responsibility (CSR)?
Section A
TrendFast, a global fast-fashion retailer, recently launched a 'Conscious Collection' made from 10% recycled materials. However, they simultaneously increased production of their highly polluting core lines by 30%. Environmental groups have accused TrendFast of 'greenwashing'. What does greenwashing refer to in the context of Corporate Social Responsibility (CSR)?
Answer options:
The process of transitioning all supply chains to zero-carbon emissions.
Creating a misleading impression of environmental responsibility while core practices remain unsustainable.
Legally laundering money through environmental charities.
A mandatory government audit of a company's environmental impact.
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