Medium2 marksMultiple Choice

ACCA · Question 21 · Syllabus E: Personal effectiveness and communication in business

A manager at AppDev, a tech startup, is overwhelmed with emails. Many of these emails require immediate replies regarding minor administrative issues, but they do not contribute to the manager's core strategic goals.

Using Covey's Time Management Matrix, how should these administrative emails be classified, and what is the recommended action?

Answer options:

A.

Urgent and Important; the manager should Do them immediately.

B.

Not Urgent but Important; the manager should Plan/Schedule them.

C.

Urgent but Not Important; the manager should Delegate them.

D.

Not Urgent and Not Important; the manager should Drop/Avoid them.

How to approach this question

Assess Urgency (requires immediate reply = Urgent) and Importance (does not contribute to goals = Not Important).

Full Answer

C.Urgent but Not Important; the manager should Delegate them.✓ Correct
Stephen Covey's matrix divides tasks by Urgency and Importance. 'Urgent but Not Important' tasks (Quadrant 3) are often interruptions or minor issues of others. The recommended strategy is to Delegate these tasks to someone else.

Common mistakes

Assuming that because an email needs an immediate reply, it must be Important. Urgency and Importance are separate metrics.

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