ACCA · Question 09 · Organisational structure, culture, governance and sustainability
A fast-fashion retailer launches a 'Conscious Collection' made from 10% recycled materials, heavily marketing it as a revolution in sustainability. However, the company continues to dump thousands of tons of toxic dye into rivers from its main production lines. In the context of Corporate Social Responsibility (CSR), what term best describes the retailer's marketing campaign?
Answer options:
Proactive CSR
Greenwashing
Corporate philanthropy
Sustainability reporting
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