Easy1 markMultiple Choice

ACCA · Question 33 · The business organisation and its external environment

True or False: In a perfectly competitive market, individual firms have the power to set their own prices above the market equilibrium without losing customers.

Answer options:

A.

True

B.

False

How to approach this question

Recall the characteristics of perfect competition: many buyers/sellers, identical products. Therefore, firms are 'price takers'.

Full Answer

B.False✓ Correct
Firms in a perfectly competitive market are 'price takers'. Because products are homogeneous and there are no barriers to entry, any firm that raises its price above the market rate will sell nothing.

Common mistakes

Confusing perfect competition with monopoly or monopolistic competition.

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