Medium2 marksMultiple Choice
Syllabus B: The law of obligationsSection BCorporate and Business Law

ACCA · Question 46 · Syllabus B: The law of obligations

Scenario: QuantumLeap AI Ltd, a tech startup, advertised a new software tool on their website for £50 (a pricing error, should be £500). Zephyr Corp ordered 10 copies. QuantumLeap realized the error and refused to supply. Later, QuantumLeap contracted with DataForge to build a server by 1 May. DataForge finished on 1 June, causing QuantumLeap to lose a lucrative government contract they hadn't told DataForge about.

Regarding the website advertisement for £50, what is the legal position of QuantumLeap AI Ltd?

Answer options:

A.

The advertisement is a binding offer, and Zephyr Corp's order is an acceptance, forming a contract.

B.

The advertisement is an invitation to treat; Zephyr Corp made an offer which QuantumLeap is free to reject.

C.

The advertisement is a unilateral contract, binding QuantumLeap to supply the software.

D.

The pricing error automatically voids any contract under the doctrine of mistake.

How to approach this question

Apply the rules of offer and acceptance to online advertisements.

Full Answer

B.The advertisement is an invitation to treat; Zephyr Corp made an offer which QuantumLeap is free to reject.✓ Correct
In contract law, displaying goods or advertising prices on a website is an 'invitation to treat'. It invites the customer to make an offer. Zephyr Corp made the offer to buy at £50. QuantumLeap is legally entitled to reject this offer.

Common mistakes

Assuming an advertised price is a legally binding offer.

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