Medium2 marksMultiple Choice
ACCA · Question 11 · Data analysis and statistical techniques
Section A
A service firm wants to survey its clients. The client base consists of 60% small businesses, 30% medium enterprises, and 10% large corporations. The researcher selects a sample that exactly matches these proportions.
Which sampling method has been used?
Section A
A service firm wants to survey its clients. The client base consists of 60% small businesses, 30% medium enterprises, and 10% large corporations. The researcher selects a sample that exactly matches these proportions.
Which sampling method has been used?
Answer options:
A.
Simple random sampling
B.
Systematic sampling
C.
Stratified sampling
D.
Cluster sampling
How to approach this question
Identify the technique that divides a population into distinct groups (strata) and samples from each to maintain proportions.
Full Answer
C.Stratified sampling✓ Correct
Stratified sampling involves dividing the population into distinct subgroups (strata) that share similar characteristics, and then taking a random sample from each stratum in proportion to the stratum's size in the overall population.
Common mistakes
Confusing stratified sampling with quota sampling (quota is non-random, stratified is random within strata).
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