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AQA GCSE · Question 03.4 · Marketing

Figure 1 Food preferences of the UK population – 2023 forecast Figure 1 Food preferences of the UK population – 2023 forecast Meat 74% Vegetarian 11% Vegan 8% Other 7%

Item D: Emilios
More people are now choosing to follow a vegan lifestyle. A vegan does not eat any foods that come from animals, including dairy products and eggs.
Emilios is introducing a range of vegan ice cream. To produce the new ice cream, it will need to purchase more equipment. The equipment will cost £12 000 and has an estimated life of eight years. Emilios predicts that using the equipment will lead to an additional profit of £28 800 over its lifetime.
Emilios currently pays a cleaning company a fixed amount to clean the ice cream shop every evening after closing time. The ice cream shop is quiet in the mornings and sometimes Emilios' staff do not have much to do.
A low-cost supermarket chain has recently opened in a nearby town. The supermarket is known for its cheap 'value' range of foods. The supermarket sells all the ingredients Emilios uses to make its ice cream. Emilios has calculated that the cost of buying its ice cream ingredients from the wholesaler has increased by 25% over the last two years.

The UK population is forecasted to be 68.26m in 2023.
Using Figure 1, calculate the predicted number of vegans in the UK in 2023.
Show all workings.
Give your answer to two decimal places.

How to approach this question

1. Look at the pie chart (Figure 1) to find the percentage of the population that is vegan. 2. Find the total population figure given in the question text (68.26m). 3. Calculate the number of vegans by finding the percentage of the total population. The calculation is: (Percentage / 100) * Total Population. 4. Make sure to give your final answer in millions and round it to two decimal places as requested.

Full Answer

**Workings:** Population = 68.26 million Percentage of vegans (from Figure 1) = 8% Number of vegans = 8% of 68.26m = 0.08 x 68.26 = 5.4608 million **Answer:** 5.46 million
To calculate the predicted number of vegans, you need to find the percentage of the total population that identifies as vegan. - **Step 1: Identify the data.** - Total UK population = 68.26 million. - Percentage of vegans from Figure 1 = 8%. - **Step 2: Convert the percentage to a decimal.** - 8% = 8 / 100 = 0.08. - **Step 3: Calculate the number.** - Number of vegans = 0.08 × 68.26 million = 5.4608 million. - **Step 4: Round to two decimal places.** - The answer is 5.46 million.

Common mistakes

✗ Using the wrong percentage from the pie chart. ✗ Forgetting to round the answer to two decimal places. ✗ Errors in the percentage calculation.
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