ExpertEasy2 marksMultiple Choice
ACCA · Question 16 · Syllabus D: Leadership and management
A legacy print publishing company is transitioning to a digital-only model. The CEO starts by holding town hall meetings to explain the severe financial losses of print media and why the company will go bankrupt if it doesn't change immediately. According to Lewin's Change Management model, which stage does this represent?
A legacy print publishing company is transitioning to a digital-only model. The CEO starts by holding town hall meetings to explain the severe financial losses of print media and why the company will go bankrupt if it doesn't change immediately. According to Lewin's Change Management model, which stage does this represent?
Answer options:
A.
Unfreezing
B.
Changing (or Moving)
C.
Refreezing
D.
Storming
How to approach this question
Identify the purpose of the CEO's actions: creating urgency and breaking old habits. Match this to Lewin's three steps.
Full Answer
A.Unfreezing✓ Correct
Lewin's model has three stages: Unfreeze, Change, Refreeze. 'Unfreezing' is the preparation stage where management creates awareness of the need for change and dismantles existing mindsets (often by showing financial urgency).
Common mistakes
Confusing Lewin's change model with Tuckman's team model.
Practice the full ACCA BT — Business & Technology Practice Exam 1
52 questions · hints · full answers · grading
More questions from this exam
Q01A highly vocal but underfunded local community group is actively opposing the construction of a n...MediumQ02CloudNet Inc., a global data storage provider, is forced to restructure its server network due to...MediumQ03BioCure Ltd manufactures a highly specialized, patented drug for a rare genetic disorder. There a...EasyQ04In the context of Porter's Five Forces, which of the following scenarios best illustrates a high ...MediumQ05AgriGrow is an organization owned entirely by the farmers who supply it with raw wheat. The organ...Easy