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    PracticeACCAACCA BT — Business & Technology Practice Exam 3Question 02
    Easy2 marksMultiple Choice
    Business & TechnologyMendelowStakeholdersSyllabus A

    ACCA · Question 02 · Business & Technology

    Section A

    "GreenHarvest" is a large agro-tech firm planning to build a new processing facility. A local bird-watching society is highly concerned about the environmental impact but has very little financial or political influence to stop the development.

    According to Mendelow's Stakeholder Matrix, how should GreenHarvest manage this bird-watching society?

    Answer options:

    A.

    Minimal effort

    B.

    Keep satisfied

    C.

    Key players

    D.

    Keep informed

    How to approach this question

    Assess the stakeholder's power and interest levels. High interest + Low power = Keep informed.

    Full Answer

    D.Keep informed✓ Correct
    Mendelow's matrix categorizes stakeholders by Power and Interest. Low Power / High Interest stakeholders should be 'Kept Informed' to ensure their concerns are acknowledged and to prevent them from gaining power by joining forces with more powerful groups.

    Common mistakes

    Confusing 'Keep satisfied' with 'Keep informed'.
    Question 01All questionsQuestion 03

    Practice the full ACCA BT — Business & Technology Practice Exam 3

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