ExpertEasy2 marksMultiple Choice
ACCA · Question 02 · Business & Technology
Section A
"GreenHarvest" is a large agro-tech firm planning to build a new processing facility. A local bird-watching society is highly concerned about the environmental impact but has very little financial or political influence to stop the development.
According to Mendelow's Stakeholder Matrix, how should GreenHarvest manage this bird-watching society?
Section A
"GreenHarvest" is a large agro-tech firm planning to build a new processing facility. A local bird-watching society is highly concerned about the environmental impact but has very little financial or political influence to stop the development.
According to Mendelow's Stakeholder Matrix, how should GreenHarvest manage this bird-watching society?
Answer options:
A.
Minimal effort
B.
Keep satisfied
C.
Key players
D.
Keep informed
How to approach this question
Assess the stakeholder's power and interest levels. High interest + Low power = Keep informed.
Full Answer
D.Keep informed✓ Correct
Mendelow's matrix categorizes stakeholders by Power and Interest. Low Power / High Interest stakeholders should be 'Kept Informed' to ensure their concerns are acknowledged and to prevent them from gaining power by joining forces with more powerful groups.
Common mistakes
Confusing 'Keep satisfied' with 'Keep informed'.
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