ExpertMedium2 marksMultiple Choice
ACCA · Question 16 · Business & Technology
Section A
"Classic Print Books" has operated exactly the same way for 50 years. The new CEO wants to shift to digital publishing. To do this, she starts sharing alarming financial data with the staff to show that the company will go bankrupt if they do not change, aiming to break down their resistance to new ideas.
According to Lewin's three-stage model of change, which stage is the CEO currently executing?
Section A
"Classic Print Books" has operated exactly the same way for 50 years. The new CEO wants to shift to digital publishing. To do this, she starts sharing alarming financial data with the staff to show that the company will go bankrupt if they do not change, aiming to break down their resistance to new ideas.
According to Lewin's three-stage model of change, which stage is the CEO currently executing?
Answer options:
A.
Unfreezing
B.
Moving (or Changing)
C.
Refreezing
D.
Storming
How to approach this question
Recognize that sharing alarming data to break down resistance is preparing the organization for change, which is the first step.
Full Answer
A.Unfreezing✓ Correct
Lewin's model consists of Unfreeze, Change (Move), and Refreeze. Unfreezing involves preparing the organization to accept that change is necessary, often by breaking down existing beliefs and creating a sense of urgency.
Common mistakes
Selecting 'Moving' because the CEO is taking action, but the action is preparatory.
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