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Information, technologies and systems for organisational performanceInformation SystemsBig DataSection A
ACCA · Question 01 · Information, technologies and systems for organisational performance
Section A
AgriCorp, a large-scale agricultural business, has recently implemented a system of drones and ground sensors to monitor soil moisture, crop health, and micro-climate weather patterns across its 10,000-hectare farm. The data collected includes high-resolution images, continuous temperature feeds, and unstructured text reports from agronomists.
Which characteristic of Big Data is most prominently demonstrated by the inclusion of images, continuous sensor feeds, and unstructured text reports?
Section A
AgriCorp, a large-scale agricultural business, has recently implemented a system of drones and ground sensors to monitor soil moisture, crop health, and micro-climate weather patterns across its 10,000-hectare farm. The data collected includes high-resolution images, continuous temperature feeds, and unstructured text reports from agronomists.
Which characteristic of Big Data is most prominently demonstrated by the inclusion of images, continuous sensor feeds, and unstructured text reports?
Answer options:
A.
Volume
B.
Velocity
C.
Variety
D.
Veracity
How to approach this question
Recall the '4 Vs' of Big Data. Match the description of 'different formats' (images, text, sensor feeds) to the correct 'V'.
Full Answer
C.Variety✓ Correct
Big Data is often described using the 4 Vs: Volume, Velocity, Variety, and Veracity. The use of different data formats such as high-resolution images, continuous numerical sensor feeds, and unstructured text reports specifically illustrates 'Variety'.
Common mistakes
Students often confuse Variety with Volume because multiple data sources generate a lot of data, but the specific mention of different formats points directly to Variety.
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