One reason objectives may change is due to business growth (1 mark). For example, a new start-up's main objective might be survival, but once it becomes established and profitable, its objective may change to increasing market share or maximising profit (1 mark).
Business objectives are the specific, measurable goals that a business aims to achieve. These are not static and often evolve as the business develops or as its external environment changes. \n- **Survival:** A key objective for new businesses or during a recession.\n- **Profit Maximisation:** A common goal for established businesses, aiming to make as much profit as possible.\n- **Growth:** Increasing in size, e.g., by sales, market share, or number of employees.\n- **Ethical/Social Objectives:** Operating in a way that is morally correct or benefits society.\nObjectives can change due to factors like the business growing, new competitors entering the market, changes in the economy, new technology, or new legislation.
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