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    PracticeAQA GCSEAQA GCSE Psychology Paper 1Question 25.3
    Medium2 marksExtended Response
    Cognition and BehaviourResearch MethodsValidityQualitative Data

    AQA GCSE · Question 25.3 · Cognition and Behaviour

    When collecting information about mental well-being, explain why collecting qualitative data rather than quantitative data may increase the validity of the data collected by the researcher.

    How to approach this question

    First, understand 'validity' (how true or accurate the data is). Then, consider the topic: 'mental well-being'. Think about why a number scale (quantitative) might not capture the full picture of someone's mental state. Explain how descriptive words (qualitative) could provide a more accurate and in-depth understanding.

    Full Answer

    Collecting qualitative data, for example through open-ended diary entries or interviews, could increase validity because it allows participants to express their thoughts and feelings in their own words. This provides a much richer and more detailed insight into their personal experience of mental well-being, which might be missed by a restrictive quantitative scale. It reflects a truer picture of their feelings, thus increasing the validity.
    Validity refers to the extent to which a research method measures what it intends to measure. Mental well-being is a complex and subjective concept. While a quantitative rating scale (like the one in the study) is quick and easy to analyse, it can be reductionist. It forces a complex experience into a single number, potentially losing important nuances. Qualitative data, such as asking a firefighter to describe their day in a diary, allows for a much deeper and more authentic representation of their experience. This richness and depth mean the data is likely to be a more accurate reflection of their true mental state, thereby increasing its validity.

    Common mistakes

    Simply stating 'it's more detailed' without explaining why this increases validity. Confusing validity with reliability.
    Question 25.2All questionsQuestion 25.4

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