Easy1 markMultiple Choice
Area I: Business AnalysisBARArea INon-Financial Measures

CPA · Question 18 · Area I: Business Analysis

In a Balanced Scorecard framework, which of the following performance measures would most likely be categorized under the 'Learning and Growth' perspective?

Answer options:

A.

Customer retention rate

B.

Return on Investment (ROI)

C.

Cycle time

D.

Employee training hours per capita

How to approach this question

Map the metric to the 4 perspectives: Financial (Money), Customer (Satisfaction), Internal Process (Efficiency), Learning & Growth (People/Systems).

Full Answer

D.Employee training hours per capita✓ Correct
D
The Learning and Growth perspective focuses on the intangible assets of an organization, such as human capital (training, skills), information capital (systems), and organization capital (culture). Employee training hours is a classic metric for this perspective.

Common mistakes

Confusing Internal Process (efficiency) with Learning & Growth (capacity to improve).

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