Medium2 marksMultiple Choice

ACCA · Question 13 · Syllabus A: The business organisation and its external environment

[Section A] In the context of Porter's Five Forces, a manufacturer of premium Electric Vehicles (EVs) is analyzing its market position. The manufacturer notes that public transportation networks are improving rapidly, and e-bikes are becoming highly popular for urban commuting. Which of Porter's forces do these developments primarily strengthen?

Answer options:

A.

Bargaining power of buyers

B.

Threat of new entrants

C.

Threat of substitute products or services

D.

Intensity of competitive rivalry

How to approach this question

Determine if the alternatives (public transport, e-bikes) are direct competitors in the same industry, or different products fulfilling the same underlying need.

Full Answer

C.Threat of substitute products or services✓ Correct
Substitute products fulfill the same basic need as the industry's product but use a different technology or approach. For a car manufacturer, trains, buses, and bicycles are substitutes, whereas other car brands are direct competitors (rivalry).

Common mistakes

Confusing substitutes with direct competitors (rivalry). Substitutes come from outside the immediate industry.

Practice the full ACCA BT — Business & Technology Practice Exam 2

52 questions · hints · full answers · grading

More questions from this exam