[Section A] A fast-fashion retailer launches a highly publicized 'Eco-Collection' made from recycled plastics. However, investigative journalists reveal that this collection makes up only 1% of their total output, while the remaining 99% relies on highly polluting manufacturing processes and exploitative labor. The company's marketing strategy is best described as an example of:

Answer options:

Corporate Social Responsibility (CSR)

Greenwashing

Sustainable development

Ethical consumerism

How to approach this question

Identify the term used for deceptive environmental marketing.

Full Answer

B.Greenwashing✓ Correct

Greenwashing occurs when an organization spends more time and money claiming to be 'green' through advertising and marketing than actually implementing business practices that minimize environmental impact. Highlighting a tiny 1% eco-friendly line while hiding 99% polluting practices is a classic example.

Common mistakes

Assuming any environmental initiative counts as genuine CSR. Intent and proportion matter.

Question 13 All questions Question 15

Practice the full ACCA BT — Business & Technology Practice Exam 2

52 questions · hints · full answers · grading

More questions from this exam

Q01[Section A] A global non-governmental organization (NGO) providing clean water infrastructure in ...Medium Q02[Section A] 'NovaTech', a rapidly growing AI startup, was initially built around its charismatic ...Medium Q03[Section A] A multinational pharmaceutical company is implementing blockchain technology to track...Medium Q04[Section A] A newly assembled cross-border remote team of software developers is currently experi...Easy Q05[Section A] An emergency room administrator at a busy urban hospital uses the Urgent/Important ma...Medium

View all 52 questions →