Medium4 marksMultiple Choice
Syllabus E: Personal effectiveness and communication in businessSyllabus ETime ManagementCommunicationSection B

ACCA · Question 51 · Syllabus E: Personal effectiveness and communication in business

[Section B - MTQ] SCENARIO: Sarah, a marketing executive, is suffering from burnout. She spends her days answering non-urgent emails, leaving no time for strategic planning. When she tries to communicate her workload issues to her director, she uses passive language and apologizes constantly. The director, who sits in a different country, only communicates via brief, ambiguous text messages.

Select the FOUR correct statements regarding personal effectiveness and communication in this scenario.

Answer options:

A.

Using the Urgent/Important matrix, Sarah is spending too much time on 'Not Important / Not Urgent' or 'Urgent / Not Important' tasks (emails) at the expense of 'Important / Not Urgent' tasks (strategic planning).

B.

Sarah's communication style with her director is an example of 'Assertiveness'.

C.

The director's use of brief text messages is an example of a 'Rich' communication medium.

D.

Sarah's burnout is likely exacerbated by 'Role Overload' (too many tasks) and poor time management.

E.

To improve her personal effectiveness, Sarah should adopt an 'Assertive' communication style, clearly stating her workload limits without being aggressive.

F.

Strategic planning should be categorized as 'Urgent and Important' so it is done immediately in a panic.

G.

The physical distance and reliance on text messages between Sarah and her director represent a 'Barrier to effective communication'.

H.

Sarah's constant apologizing is an effective conflict resolution technique known as 'Win-Win negotiation'.

How to approach this question

Apply time management (Eisenhower matrix), communication styles (Passive/Assertive), and communication barriers to the scenario.

Full Answer

This MTQ tests Syllabus E. Sarah is failing to prioritize Important/Not Urgent tasks (A). Her burnout is linked to overload (D). She needs to be Assertive (E). The lean medium (texts) and distance are communication barriers (G).

Common mistakes

Confusing 'Rich' and 'Lean' media. Rich media (video, face-to-face) convey tone and body language. Text is lean and prone to ambiguity.

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