Medium2 marksMultiple Choice
Business & TechnologyNegotiationPersonal EffectivenessSyllabus E

ACCA · Question 24 · Business & Technology

Section A

The procurement manager at "AgriSupply" is negotiating a new contract with a tractor manufacturer. Instead of aggressively haggling to get the lowest possible price, she works with the manufacturer to find efficiencies in the supply chain so that AgriSupply gets a lower price while the manufacturer maintains their profit margin.

Which negotiation strategy is the procurement manager employing?

Answer options:

A.

Distributive (Win-Lose) negotiation

B.

Integrative (Win-Win) negotiation

C.

Accommodating (Lose-Win) negotiation

D.

Avoiding (Lose-Lose) negotiation

How to approach this question

Identify the outcome goal: both parties benefit (lower price for buyer, maintained margin for seller). This is a win-win scenario.

Full Answer

B.Integrative (Win-Win) negotiation✓ Correct
Integrative negotiation (often called win-win) focuses on collaboration and problem-solving to find solutions that satisfy the interests of both parties, building long-term relationships.

Common mistakes

Confusing Distributive and Integrative terms.

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