Medium2 marksMultiple Choice
ACCA · Question 24 · Business & Technology
Section A
The procurement manager at "AgriSupply" is negotiating a new contract with a tractor manufacturer. Instead of aggressively haggling to get the lowest possible price, she works with the manufacturer to find efficiencies in the supply chain so that AgriSupply gets a lower price while the manufacturer maintains their profit margin.
Which negotiation strategy is the procurement manager employing?
Section A
The procurement manager at "AgriSupply" is negotiating a new contract with a tractor manufacturer. Instead of aggressively haggling to get the lowest possible price, she works with the manufacturer to find efficiencies in the supply chain so that AgriSupply gets a lower price while the manufacturer maintains their profit margin.
Which negotiation strategy is the procurement manager employing?
Answer options:
A.
Distributive (Win-Lose) negotiation
B.
Integrative (Win-Win) negotiation
C.
Accommodating (Lose-Win) negotiation
D.
Avoiding (Lose-Lose) negotiation
How to approach this question
Identify the outcome goal: both parties benefit (lower price for buyer, maintained margin for seller). This is a win-win scenario.
Full Answer
B.Integrative (Win-Win) negotiation✓ Correct
Integrative negotiation (often called win-win) focuses on collaboration and problem-solving to find solutions that satisfy the interests of both parties, building long-term relationships.
Common mistakes
Confusing Distributive and Integrative terms.
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