A project manager is establishing a measurement system to track the benefits of a new marketing campaign project. The goal is to increase brand awareness.<br/><br/>Which TWO actions should the project manager take to ensure the measurement system is effective? (Select TWO)

Wait until the project is finished to decide on metrics.

Select metrics that are easy to measure, even if they are not directly related to the goal.

Establish a baseline of current brand awareness before the project starts.

Agree on the specific metrics (e.g., social media mentions, survey results) with the stakeholders.

Assign the project team to manually count brand mentions indefinitely.

Use the same metrics as the previous engineering project.