ExpertMedium2 marksMultiple Choice
ACCA · Question 28 · Syllabus D: Leadership and management
[Section A] A legacy publishing house is transitioning from print to digital media. The CEO starts by holding town hall meetings to explain why print revenues are collapsing and why the company will go bankrupt if it doesn't change. According to Kurt Lewin's Change Management model, which stage is the CEO currently executing?
[Section A] A legacy publishing house is transitioning from print to digital media. The CEO starts by holding town hall meetings to explain why print revenues are collapsing and why the company will go bankrupt if it doesn't change. According to Kurt Lewin's Change Management model, which stage is the CEO currently executing?
Answer options:
A.
Unfreezing
B.
Changing (or Moving)
C.
Refreezing
D.
Storming
How to approach this question
Identify the purpose of the CEO's actions: creating a sense of urgency and breaking down resistance to the current state.
Full Answer
A.Unfreezing✓ Correct
Lewin's model has three stages: Unfreeze, Change, Refreeze. 'Unfreezing' involves preparing the organization to accept that change is necessary, which involves breaking down the existing status quo and creating a compelling message about why the current way cannot continue (e.g., showing collapsing revenues).
Common mistakes
Confusing Unfreezing with Changing. The actual transition to digital is 'Changing'. The preparation and motivation is 'Unfreezing'.
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