Question 1

[Section A] A legacy publishing house is transitioning from print to digital media. The CEO starts by holding town hall meetings to explain why print revenues are collapsing and why the company will go bankrupt if it doesn't change. According to Kurt Lewin's Change Management model, which stage is the CEO currently executing?

Accepted Answer

Identify the purpose of the CEO's actions: creating a sense of urgency and breaking down resistance to the current state.

Question 2

What mistakes do candidates make on this ACCA question?

Accepted Answer

Confusing Unfreezing with Changing. The actual transition to digital is 'Changing'. The preparation and motivation is 'Unfreezing'.

How to approach this question

Full Answer

Common mistakes

Practice the full ACCA BT — Business & Technology Practice Exam 2

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