A project manager is leading a project to launch a new pharmaceutical drug. The project has successfully passed all clinical trials (Quality requirements) but has not yet received final approval from the regulatory body. The marketing director wants to launch the advertising campaign immediately to capture market share.<br/><br/>What should the project manager do?

Answer options:

Allow the campaign to launch but include a disclaimer that approval is pending.

Launch the campaign in regions where regulations are less strict.

Use the contingency reserve to pay for any potential fines from early marketing.

Advise the marketing director that the launch must wait until regulatory approval is confirmed.

How to approach this question

Prioritize Compliance over Business Pressure. Regulatory approval is a 'Finish-to-Start' constraint for Launch.

Full Answer

D.Advise the marketing director that the launch must wait until regulatory approval is confirmed.✓ Correct

In the pharmaceutical industry, regulatory approval is a mandatory dependency for marketing and sales. Launching early violates compliance and risks the entire company's license. The PM must enforce this constraint despite business pressure.

Common mistakes

Bending to business pressure (A) or misusing reserves (C).

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