A project delivers a new CRM software (Output). The sales team uses the software to track leads more effectively (Outcome). As a result, revenue increases by 15% (Benefit).<br/><br/>Which of these should the project manager PRIMARILY track to demonstrate the project's success to the business stakeholders?

Answer options:

The successful installation of the CRM software

The number of sales team members trained

The increase in revenue

The completion of the project on time and on budget

How to approach this question

Distinguish between Output (Deliverable) and Benefit (Value). Business stakeholders care about Value.

Full Answer

C.The increase in revenue✓ Correct

While PMs track outputs (A) and schedule/cost (D), the Business Environment domain focuses on Value. The 'Benefit' (Revenue increase) is the ultimate measure of business success. The PM must align project goals with this value realization.

Common mistakes

Focusing on 'Iron Triangle' metrics (D) instead of Business Value (C).

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