A non-profit organization initiates a project to raise awareness about clean water. The primary value is 'Social Impact', which is intangible.<br/><br/>How should the project manager approach the measurement of this value?

Answer options:

Do not measure it, as intangible benefits cannot be tracked.

Identify proxy metrics (e.g., survey responses, website engagement) to quantify the impact.

Convert the social impact into a dollar value using arbitrary estimates.

Focus only on the cost of the campaign.

How to approach this question

Intangible does not mean unmeasurable. Use 'Proxies'.

Full Answer

B.Identify proxy metrics (e.g., survey responses, website engagement) to quantify the impact.✓ Correct

Intangible benefits (brand, morale, social good) require proxy metrics. For awareness, proxies like 'reach', 'engagement', or 'survey sentiment' are standard ways to demonstrate value.

Common mistakes

Assuming intangible means unmeasurable (A).

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