Hard1 markMultiple Choice
Task 2: Evaluate and deliver project benefits and valuebenefits realizationbusiness valueroot cause analysisperformance gaps

PMP · Question 70 · Task 2: Evaluate and deliver project benefits and value

A project manager is evaluating the benefits realization of a customer relationship management (CRM) system implementation six months after go-live. The system has achieved technical performance targets, but business benefits are mixed: customer response time improved by 20% (target: 15%), but sales conversion rates improved by only 3% (target: 12%). What should the project manager do FIRST?

Answer options:

A.

Report the mixed results to stakeholders and recommend system enhancements to improve sales conversion

B.

Investigate the factors contributing to the gap between expected and actual sales conversion improvements

C.

Adjust the sales conversion target to reflect the system's actual performance capabilities

D.

Extend the benefits measurement period since full realization often takes longer than expected

How to approach this question

When benefits realization shows mixed results, investigate root causes of underperformance before reporting results or making adjustments to understand corrective actions needed.

Full Answer

B.Investigate the factors contributing to the gap between expected and actual sales conversion improvements✓ Correct
Benefits realization management requires investigating root causes when actual benefits fall short of expectations, enabling development of corrective actions to achieve intended business value.

Common mistakes

Students often choose immediate reporting (A) or target adjustment (C), missing the need for root cause investigation to understand and address benefit realization gaps.

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