A project manager is leading a team that is demotivated because they feel their work has no purpose. The PM arranges for a customer to visit and explain how the product helps them save lives. Which motivation theory is the PM applying?

Answer options:

Maslow's Hierarchy (Physiological needs)

Herzberg's Hygiene Factors

McClelland's Theory of Needs (Need for Achievement/Power/Affiliation) or Pink's Drive (Purpose).

McGregor's Theory X

How to approach this question

Motivation -> Purpose. Pink (Autonomy, Mastery, Purpose).

Full Answer

C.McClelland's Theory of Needs (Need for Achievement/Power/Affiliation) or Pink's Drive (Purpose).✓ Correct

Task 2 (Lead). Inspiring the team often involves connecting them to the vision/value. This aligns with modern motivation theories (Daniel Pink) where Purpose is a key driver.

Common mistakes

Confusing Hygiene factors (salary) with Motivators (purpose).

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