A project team is distributed across five time zones with team members in Los Angeles, New York, London, Mumbai, and Tokyo. Team members report feeling disconnected from each other, communication is becoming fragmented, and cultural differences are creating misunderstandings. What should the project manager do FIRST?

Assess each location's specific challenges with virtual collaboration, cultural differences, and communication preferences

Implement a rotating meeting schedule that accommodates all time zones equally over time

Establish core overlapping work hours that all team members must maintain for collaboration

Invest in advanced video conferencing technology and collaboration tools for better communication